This project generates knowledge on how to best facilitate the conversation of smallholders from predominantly subsistence farming to market-oriented agriculture. The goal is to identify the right mix of crop-livestock strategies to strengthen inclusive market-oriented development, enhance resilience, and sustain livelihoods. Because advisory services have had mixed impact in the past, we experiment with ways to ?nudge? farmers? market-orientation, which had been an expressed interest of farmers in the past. We employ an open IP Approach to better understand and effectively facilitate the change processes.